How an AVID Client Generated an Extra $7,812 in 30 Days…Without Spending a Dime on Advertising

Finding the right tools to manage and track your marketing spend is as important as finding the right offers and media channels. A small change in how you use your tools can have a big impact on the success of a campaign – and one tweak with simple AVID features made an affiliate 204 conversions EXTRA…

Continue Reading →

Get More Conversions and Higher CTR with AVID

Changes in Affiliate Marketing Affiliate marketing constantly goes through cycles as new technologies appear and old technologies mature. Affiliates who find new ways to adapt to the new marketing landscape continue to succeed, while those who do not adapt tend to fade away. The most recent cycle started with the introduction of RTB platforms, along…

Continue Reading →

Affiliate Summit Recap

We’re back in the office after a very successful Affiliate Summit conference. Overall this conference was the most successful one yet, and we’re sure to be back. We had the chance to meet a lot of our clients face-to-face, and also showcased how robust AVID’s capabilities are with so many publishers, advertisers, agencies, and of…

Continue Reading →

Native Advertising is the New Black

What is native advertising? Native advertising is becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less used. Native advertising is “advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content” (dictionary.com). While there are a…

Continue Reading →

Regex Option for SubID and ISP Targeting, IPv6, and Whitelabeling

The latest updates to AVID help simplify targeting for string based conditions (ISP and Sub ID), fix a bug where targeting is ignored on devices that only have an IPv6 address, and add the ability to white label and personalize the logos and color scheme of the AVID platform. Current users, remember to clear your cookies…

Continue Reading →

Ad:Tech Take Aways

I just got back from Ad:Tech New York and it was quite an exhausting experience. My voice is still hoarse from talking to so many people, and my feet still ache from walking to and from the convention center. Overall, the conference was a great success for us. I got to meet face to face…

Continue Reading →

AVID Ad Server at AD:Tech New York

AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away a brand new Apple Watch. Request a demo of AVID Ad Server at our booth…

Continue Reading →

How To Use the New Targeting Features

New Targeting Features: Our latest update has added two new targeting features, IP Type and Proxy IP Address. Both of these targeting features are found on the ad group and ad level, as well as in the Profile Templates section. These new targeting conditions were requested by many of our clients to help better identify…

Continue Reading →

Targeting is Easy to Set Up in AVID

An area where AVID has added more functionality is the ability to set targeting on your ad groups or the ads within an ad group. These targeting options allow you to control the conditions on which your ads are being served. These include: GEO Targeting – serves ads based on geographic location down to country,…

Continue Reading →

6 Marketing Lessons We Learned from Pokémon Go

The Pokémon Go sensation is upon us and, for better or worse, it is now a moment in time that will help to define the 2010’s. Whether you believe it or not, this is a fad that – though it will pass – everyone will remember happening. You will remember where you were, what you were doing, how many Pokémon…

Continue Reading →

New AVID Updates

As June winds down to a close, we’re excited to announce a long awaited feature in AVID. You’ve always been able to target and AVID has more options for targeting than many other ad servers, but we had clients that were setting up some complex targeting criteria on multiple ads and ad groups. We all…

Continue Reading →

How Many Impressions are Lost to Ad Blockers?

A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but have you noticed that discrepancy getting bigger? Do we blame the DSP for over reporting,…

Continue Reading →

Why Do Successful Publishers Use an Ad Server

A few weeks ago I saw a post on one of the private marketing forums I use where the poster asked which ad server he should use. There was a poll attached to the post where people could vote for either the ad server they use or recommend. The first thing that shocked me is that for the…

Continue Reading →

Are Annoying Ads Good for Business?

ONLINE banner ads are not the advertising industry’s most glorious achievement. From the pop-up to the sudden blast of music, the clickbait to the nonsensically animated gifs, the stroboscope to the advert that simply appears to have a spider scurrying across it, there seems to be no end to the ways in which banner advertisements…

Continue Reading →

The Best Way to Increase Conversions and Simplify Your Display Marketing

Display marketing started in October, 1994 with the first banner ad being placed on an online magazine called hotwired.com. Companies weren’t sure what to make of a graphical web and didn’t know if they even wanted to market to this new “online” population, which was barely two million. Now, 20 years later, it’s estimated that…

Continue Reading →

New AVID Features for April… No Joke!

What’s New in AVID AVID’s latest round of features make it easier to manage large numbers of publishers and placements, and bring added functionality to website publishers. The next time you log into your AVID account, you’ll see the following new additions: Search bar filter on the Publisher Screen and the Publisher Details Screen Added display…

Continue Reading →

Mobile Ad Spend to Top $100 Billion Worldwide in 2016

Until recently, advertisers were reluctant to put much money into the mobile category, concerned about technological hurdles and the difficulties of measuring audiences. That hesitation is fading. The global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending. By 2018, mobile advertising will overtake desktop and account for 50.2 per…

Continue Reading →

AVID Serves Your Ads and Tracks Impressions In Real-Time

In the world of online advertising, ad space is bought and sold in milliseconds. Many affiliates and ad agencies use programmatic buys and real-time bidding platforms to optimize the price they pay for each impression, click, or conversion. The data they rely on to make the decisions on which traffic sources to bid on and which ads are…

Continue Reading →

How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and…

Continue Reading →

How AVID Ad Server Delivers Rich Media Like a Pro

If you want to make money on the internet, you need to have control over your advertising. From the perspective of an advertiser, you want to make sure that the right ads are being displayed on the right web properties at the right time. And you also want those ads to be delivered as reliably…

Continue Reading →