How an AVID Client Generated an Extra $7,812 in 30 Days…Without Spending a Dime on Advertising

Finding the right tools to manage and track your marketing spend is as important as finding the right offers and media channels. A small change in how you use your tools can have a big impact on the success of a campaign – and one tweak with simple AVID features made an affiliate 204 conversions EXTRA…

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Get More Conversions and Higher CTR with AVID

Changes in Affiliate Marketing Affiliate marketing constantly goes through cycles as new technologies appear and old technologies mature. Affiliates who find new ways to adapt to the new marketing landscape continue to succeed, while those who do not adapt tend to fade away. The most recent cycle started with the introduction of RTB platforms, along…

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Affiliate Summit Recap

We’re back in the office after a very successful Affiliate Summit conference. Overall this conference was the most successful one yet, and we’re sure to be back. We had the chance to meet a lot of our clients face-to-face, and also showcased how robust AVID’s capabilities are with so many publishers, advertisers, agencies, and of…

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Native Advertising is the New Black

What is native advertising? Native advertising is becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less used. Native advertising is “advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content” (dictionary.com). While there are a…

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Ad:Tech Take Aways

I just got back from Ad:Tech New York and it was quite an exhausting experience. My voice is still hoarse from talking to so many people, and my feet still ache from walking to and from the convention center. Overall, the conference was a great success for us. I got to meet face to face…

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AVID Ad Server at AD:Tech New York

AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away a brand new Apple Watch. Request a demo of AVID Ad Server at our booth…

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6 Marketing Lessons We Learned from Pokémon Go

The Pokémon Go sensation is upon us and, for better or worse, it is now a moment in time that will help to define the 2010’s. Whether you believe it or not, this is a fad that – though it will pass – everyone will remember happening. You will remember where you were, what you were doing, how many Pokémon…

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How Many Impressions are Lost to Ad Blockers?

A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but have you noticed that discrepancy getting bigger? Do we blame the DSP for over reporting,…

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Why Do Successful Publishers Use an Ad Server

A few weeks ago I saw a post on one of the private marketing forums I use where the poster asked which ad server he should use. There was a poll attached to the post where people could vote for either the ad server they use or recommend. The first thing that shocked me is that for the…

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Are Annoying Ads Good for Business?

ONLINE banner ads are not the advertising industry’s most glorious achievement. From the pop-up to the sudden blast of music, the clickbait to the nonsensically animated gifs, the stroboscope to the advert that simply appears to have a spider scurrying across it, there seems to be no end to the ways in which banner advertisements…

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The Best Way to Increase Conversions and Simplify Your Display Marketing

Display marketing started in October, 1994 with the first banner ad being placed on an online magazine called hotwired.com. Companies weren’t sure what to make of a graphical web and didn’t know if they even wanted to market to this new “online” population, which was barely two million. Now, 20 years later, it’s estimated that…

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Mobile Ad Spend to Top $100 Billion Worldwide in 2016

Until recently, advertisers were reluctant to put much money into the mobile category, concerned about technological hurdles and the difficulties of measuring audiences. That hesitation is fading. The global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending. By 2018, mobile advertising will overtake desktop and account for 50.2 per…

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AVID Serves Your Ads and Tracks Impressions In Real-Time

In the world of online advertising, ad space is bought and sold in milliseconds. Many affiliates and ad agencies use programmatic buys and real-time bidding platforms to optimize the price they pay for each impression, click, or conversion. The data they rely on to make the decisions on which traffic sources to bid on and which ads are…

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How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and…

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How AVID Ad Server Delivers Rich Media Like a Pro

If you want to make money on the internet, you need to have control over your advertising. From the perspective of an advertiser, you want to make sure that the right ads are being displayed on the right web properties at the right time. And you also want those ads to be delivered as reliably…

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