Native Advertising is the New Black

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What is native advertising? Native advertising is becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less used. Native advertising is “advertising content on a website that conforms to the design and format of … Continued

IDFA: Identifier for Advertisers in iOS10

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What is the IDFA? The identifier for advertisers (IFA or IDFA) is a temporary device identifier used by most Apple devices. It provides information to advertisers based on the user’s activity which advertisers and ad networks use to serve relevant … Continued

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