Exit Intent: Subscribe or Monetize?

Let’s talk exit intent popups – you know, those little popup boxes that appear when you’re about to leave a website? We see them EVERYWHERE these days (on over a third of all websites), and for good reason. If one of your visitors is about to leave your site, it’s easy to re-engage them or…

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How an AVID Client Generated an Extra $7,812 in 30 Days…Without Spending a Dime on Advertising

Finding the right tools to manage and track your marketing spend is as important as finding the right offers and media channels. A small change in how you use your tools can have a big impact on the success of a campaign – and one tweak with simple AVID features made an affiliate 204 conversions EXTRA…

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AVID Ad Server Wins Great User Experience & Rising Star Awards in FinancesOnline.com Review

We are proud to receive the Great User Experience Award for 2017 and Rising Star Award for the year 2016. At AVID, we pride ourselves on great customer service and user experience and have made that a central focus of what we do. With changes in the digital advertising industry, AVID has kept up with the changes, and the…

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Serve VAST Compliant Video Ads in AVID!

We’ve added more features to AVID this week and they’re HUGE. Each of the new features listed in this post will get its own standalone post and support page that will walk you through all the options for each feature, but here are a few of the highlights: For publishers, AVID can now rotate video ads…

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AVID Ad Server Mobile App Release

The AVID Development team is proud to announce the release of the AVID Ad Server App for both iOS and Android.  Have you ever been out of the office and had something come up where you had to make changes to ads or offers you’re running, right away? Ever been frustrated trying to navigate and…

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Get More Conversions and Higher CTR with AVID

Changes in Affiliate Marketing Affiliate marketing constantly goes through cycles as new technologies appear and old technologies mature. Affiliates who find new ways to adapt to the new marketing landscape continue to succeed, while those who do not adapt tend to fade away. The most recent cycle started with the introduction of RTB platforms, along…

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Affiliate Summit Recap

We’re back in the office after a very successful Affiliate Summit conference. Overall this conference was the most successful one yet, and we’re sure to be back. We had the chance to meet a lot of our clients face-to-face, and also showcased how robust AVID’s capabilities are with so many publishers, advertisers, agencies, and of…

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Native Advertising is the New Black

What is native advertising? Native advertising is becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less used. Native advertising is “advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content” (dictionary.com). While there are a…

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Russian Click Bots Swipe Millions from Top Video Advertisers

According to security researchers at the fraud-fighting firm, White Ops, cyber criminals in Russia have developed an army of automated web browsers, dubbed “Methbot”, that stole millions of dollars per day from the biggest advertisers on the web. The ring has been raking in $3 million to $5 million per day by the researchers’ estimates,…

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Regex Option for SubID and ISP Targeting, IPv6, and Whitelabeling

The latest updates to AVID help simplify targeting for string based conditions (ISP and Sub ID), fix a bug where targeting is ignored on devices that only have an IPv6 address, and add the ability to white label and personalize the logos and color scheme of the AVID platform. Current users, remember to clear your cookies…

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Ad:Tech Take Aways

I just got back from Ad:Tech New York and it was quite an exhausting experience. My voice is still hoarse from talking to so many people, and my feet still ache from walking to and from the convention center. Overall, the conference was a great success for us. I got to meet face to face…

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IDFA: Identifier for Advertisers in iOS10

What is the IDFA? The identifier for advertisers (IFA or IDFA) is a temporary device identifier used by most Apple devices. It provides information to advertisers based on the user’s activity which advertisers and ad networks use to serve relevant ads on websites and mobile apps. It replaced the unique device identifier (UDID) which was…

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AVID Ad Server at AD:Tech New York

AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away a brand new Apple Watch. Request a demo of AVID Ad Server at our booth…

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Native Advertising in 2016

Native Advertising: Native advertising is one of the hottest buzz words, and currently one of the most popular topics in digital media today. It is usually used to refer to ads that have the look and feel of the content that surrounds them. Native ads are the wave of the future…74% of all ad revenue…

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How To Use the New Targeting Features

New Targeting Features: Our latest update has added two new targeting features, IP Type and Proxy IP Address. Both of these targeting features are found on the ad group and ad level, as well as in the Profile Templates section. These new targeting conditions were requested by many of our clients to help better identify…

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New Updates: Invoicing, Targeting Profiles, IP Targeting

New Features Update The platform update maintenance over the weekend was a success! The databases transferred without a problem and we didn’t experience any downtime with ad serving and links. The web portal was down for about 20 minutes. With this update we have greatly improved our invoicing system. You will now be able to…

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Why Use an Ad Server?

Having a proper ad server is very important in terms of optimizing your display marketing operations. It really is a best practice to use your own ad server if you run a large volume of ad campaigns, and should be a best practice even on lower volumes as you get started. So let’s dive into…

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Targeting is Easy to Set Up in AVID

An area where AVID has added more functionality is the ability to set targeting on your ad groups or the ads within an ad group. These targeting options allow you to control the conditions on which your ads are being served. These include: GEO Targeting – serves ads based on geographic location down to country,…

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6 Marketing Lessons We Learned from Pokémon Go

The Pokémon Go sensation is upon us and, for better or worse, it is now a moment in time that will help to define the 2010’s. Whether you believe it or not, this is a fad that – though it will pass – everyone will remember happening. You will remember where you were, what you were doing, how many Pokémon…

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New AVID Updates

As June winds down to a close, we’re excited to announce a long awaited feature in AVID. You’ve always been able to target and AVID has more options for targeting than many other ad servers, but we had clients that were setting up some complex targeting criteria on multiple ads and ad groups. We all…

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How Many Impressions are Lost to Ad Blockers?

A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but have you noticed that discrepancy getting bigger? Do we blame the DSP for over reporting,…

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These are the Container Ads You’re Looking For!

Do you wish your ad server had nice container ads? Most ad servers don’t offer a container ad style, and those that do aren’t as nice as AVID. With container ads you can pay for a single ad size and serve multiple ads in the same space. Each impression is tracked individually and can be…

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Why Do Successful Publishers Use an Ad Server

A few weeks ago I saw a post on one of the private marketing forums I use where the poster asked which ad server he should use. There was a poll attached to the post where people could vote for either the ad server they use or recommend. The first thing that shocked me is that for the…

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The Best Way to Increase Conversions and Simplify Your Display Marketing

Display marketing started in October, 1994 with the first banner ad being placed on an online magazine called hotwired.com. Companies weren’t sure what to make of a graphical web and didn’t know if they even wanted to market to this new “online” population, which was barely two million. Now, 20 years later, it’s estimated that…

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Another Round of Weekly Updates

At AVID we’re always trying to make things better. This week sees another round of updates to our ad server platform. All of these updates were user requested features. Enter Default Destination to Bulk Upload images SSL Button in the Get HTML Tag Create Ad Window Defaults to Active Ad Group Tab Enter Default Destination…

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Upload Javascript and CSS files to Your Media Library

Another week, another update. As we’ve added more publishers onto the platform, the most common request is better support for HTML5 ads. One thing that AVID lacked was a way to host the javascript and CSS files generated by HTML5 ad editors like Google Web Designer and Adobe Edge. With the latest update you can now host…

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Custom Reporting Now Available in AVID

One of the hardest things to manage in any ad server is date ranges that include hundreds of millions of impression data. Many times these reports are too big to effectively analyze through a browser window. The amount of data contained can also cause slow load times and server time out errors. The AVID team…

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Track Multiple Sales

One of our coolest features, added back in November, is the ability to track multiple sales on a single clickID. On many tracking platforms (think, Thrive and Voluum), this is a standard feature, but on most ad servers it is not. Now on AVID you have the ability to track offers that have a one click…

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Using the Bulk URL Replace Feature

For various reasons you may need to change the domain of your destination URLs. In AVID, its now even easier to find and replace parts of a URL for all of your destination URLs at once. This blog post will walk you through a step by step process to change the root domain (or any…

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New AVID Features for April… No Joke!

What’s New in AVID AVID’s latest round of features make it easier to manage large numbers of publishers and placements, and bring added functionality to website publishers. The next time you log into your AVID account, you’ll see the following new additions: Search bar filter on the Publisher Screen and the Publisher Details Screen Added display…

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Setting Up The AVID Link Tracker

AVID has the added feature of being able to serve landing pages as well as ads through its API. The landing pages can be sales pages, offer pages, or any other URL that you want to be able to test and rotate. All of the targeting and reporting features of the ad server are also…

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Sub ID Breakdown Reporting

It’s been a few weeks since our big feature update and we’re still getting questions on all the new possibilities now in AVID. We’ve decided to dedicate a few blog posts to some of the bigger updates that add the most functionality to AVID. The first feature we’ll focus on is the new options in…

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Mobile Ad Spend to Top $100 Billion Worldwide in 2016

Until recently, advertisers were reluctant to put much money into the mobile category, concerned about technological hurdles and the difficulties of measuring audiences. That hesitation is fading. The global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending. By 2018, mobile advertising will overtake desktop and account for 50.2 per…

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Bing Becomes Profitable For Microsoft

Microsoft unveiled the current iteration of their search engine, Bing, on May 28, 2009 and launched later that year on June 1st. It was the latest branding of the search engine that replaced Live Search, which had replaced Windows Live Search. For Microsoft, this has been a long time coming. Ever since their latest rebranding, Bing, has…

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6 Tips For Writing Great Emails

As we all know, email marketing is not dead. So you blow the dust off the client email list you’ve been gathering and decide to get serious about email marketing. You’ve got your computer fully charged. You’ve got AVID Ad Server to help you insert and manage the ad creatives in your email. You sit…

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AVID Releases New Features In Latest Update

In last weeks blog post we talked about ways AVID can improve your performance driven optimization. A big part of that was in the data that you can collect and analyze. Well, this week, AVID just took it one step further with a whole list of features that will increase the ways you can breakdown and…

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18 Online Advertising Stats [Infographic]

There was a time when online marketing was considered a waste of time and money. The industry was plagued with disruptive pop-up ads that hurt a brand’s image more than helped. In the past 5 years online streaming, faster internet connections, and the ubiquitous smartphone have changed the way people access information and entertainment. Social…

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How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and…

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Email Marketing is Alive…and Profitable

Thanks to Gmail, we have a “Promotions” Folder where all the emails we receive from email lists or marketing offers are automatically sent. Its not a spam folder because these are lists, for the most part, we opted into from brands we know or want to follow. I usually check my Promotions Folder daily and may click on a…

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Pop-up Blockers: What They Can Teach Us About Ad Blockers

Remember the days when you couldn’t visit a website without being bombarded by at least one pop-up? At the time it was THE advertising method of choice for driving traffic to websites, selling everything from cars to porn (mostly porn). Many web surfers felt that pop-up ads were annoying at best, intrusive and violating at…

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How AVID Ad Server Delivers Rich Media Like a Pro

If you want to make money on the internet, you need to have control over your advertising. From the perspective of an advertiser, you want to make sure that the right ads are being displayed on the right web properties at the right time. And you also want those ads to be delivered as reliably…

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