Exit Intent: Subscribe or Monetize?

Let’s talk exit intent popups – you know, those little popup boxes that appear when you’re about to leave a website? We see them EVERYWHERE these days (on over a third of all websites), and for good reason. If one of your visitors is about to leave your site, it’s easy to re-engage them or…

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6 Tips For Writing Great Emails

As we all know, email marketing is not dead. So you blow the dust off the client email list you’ve been gathering and decide to get serious about email marketing. You’ve got your computer fully charged. You’ve got AVID Ad Server to help you insert and manage the ad creatives in your email. You sit…

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Email Marketing is Alive…and Profitable

Thanks to Gmail, we have a “Promotions” Folder where all the emails we receive from email lists or marketing offers are automatically sent. Its not a spam folder because these are lists, for the most part, we opted into from brands we know or want to follow. I usually check my Promotions Folder daily and may click on a…

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