How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and niches you’ll be specializing in.

The metrics that spell conversion excellence will also be unique to your organization, and after you’ve identified what success means, it’s important to decide how you will collect the data and track the metrics that identify a winning traffic source. Choose a data collection method (or more than one!) that works best for your organization, but remember, the method you choose can make a big impact on the quality and quantity of your data.

Types of Traffic Sources

There are basically two types of traffic sources: free and paid. Free traffic is gained by creating web pages that have a high search engine ranking and are able to drive traffic to your site organically. What you may save in up front money spent, will cost you in time spent setting up a reliable SEO strategy. It takes a lot of time to get any site listed high on any search engine page, especially for highly competitive keywords. Paid traffic is by far the more risky approach since you need to worry about ROI, and you need to constantly optimize your traffic sources to ensure that you are making more in income than you’re spending on traffic. However, the benefit of paid traffic, whether it be CPM, CPC, or CPA, is the immediate flow of traffic to your offers. Paid traffic is aslo much more scalable and reliable than free traffic. If you want to test a funnel or an offer, then paid advertising is your way to go. Today, I’m going to cover some of the best options for paid traffic.

Here are a few examples of paid traffic sources you can use:

Search

Bing Ads – PPC search and content network traffic – affiliate friendly and can be very affordable with as low as $25 to start.

7search – 7 search offers search traffic. For most keywords, the minimum bid at 7Search is $0.01 (one cent). There are some keywords, however, which have specific minimum bids.

Google Adwords – Not very friendly to affiliates when it comes to direct  promotion but if you can create nice websites and lead capture forms with sales funnels it can work.

Mobile

Mojiva – This is another mobile ad network for you to design a mobile ad, create keyword lists, target users,and  launch a mobile ad campaign.

Buzzcity –  BuzzCity is another global advertising network to target consumers around the world on mobile phones and devices.

Rhythm New Media – Rhythm media targets mobile audiences and is for publishers to make money from their mobile apps and websites.

Social Media

Facebook PPC ads – Works well with many niches. Very strict in Dating, Weight Loss, and Gambling but can sometimes get approvals quickly. The targeting options at Facebook are like no other – you can target just about anything in Facebook.

Netlog – Offers a more global reach and has about 97 Million members.

Linkedin Ads – Here you can target by job function, and global location mainly. Pretty good for many niches including lead generation in business and finance.

You Tube – Aside from the hundreds of methods to generate free video traffic you can also buy advertising on you tube. Click the link for details.

Banner

Buy Sell Ads – this is a fairly popular place for people new to buying banner space. It uses a network type of atmosphere to connect webmasters with advertisers. You can target specific ad spots and websites.

Media Math – This is a real-time bidding platform. You can add banners and target big sites in several different niches. $500 minimum to start.

Banner Garage – Similar to Buy sell ads, this is a platform for buying or selling banner space online. Good for starting out but you can probably get cheaper traffic if you go directly to the sites eventually.

Direct Media Buys – You can buy banners on other people’s websites.

Email

If you don’t have your own email list you can buy solo ads.

Fiver Solo Ads – If you don’t have a list and you want to explore setting up solo ads Fiverr is a good place to practice but the traffic quality may be terrible. Sometimes however you can find some decent solo ads. This is for practice only and not a big money-maker based on time spent in my opinion. But if you have a very small budget you can start here.

Solo Ads Warrior Forum – Sometimes you can find good solo ads on the warrior forum especially in the JV section or classifieds section on the forum. Just do a search and you will find several people selling solo ads. Make sure you check around for reviews and try a quality test first if you can.

Online Solo Ad Directories – you can search around for solo ad directories and reviews and find hundreds of places to get solo ads. Click the link above for an example.

Contextual

Traffic Vance – often named as the best PPV traffic source by many affiliates. I have had some good experience with them. They do require $1000 minimum and references to apply.

Lead Impact – easier to get started and approved, and requires only $100 to start.

Media Traffic – Another great source and it requires around $250 to get started.

Clicksor – I have never used this source for traffic but I hear some good things so I thought I would add this to the list.

Now that you’ve got your traffic source all picked out, its time to send them your ad server tags.

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