AVID Ad Server at AD:Tech New York

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AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away … Continued

Native Advertising in 2016

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Native Advertising: Native advertising is one of the hottest buzz words, and currently one of the most popular topics in digital media today. It is usually used to refer to ads that have the look and feel of the content … Continued

How To Use the New Targeting Features

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New Targeting Features: Our latest update has added two new targeting features, IP Type and Proxy IP Address. Both of these targeting features are found on the ad group and ad level, as well as in the Profile Templates section. … Continued

Why Use an Ad Server?

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Having a proper ad server is very important in terms of optimizing your display marketing operations. It really is a best practice to use your own ad server if you run a large volume of ad campaigns, and should be … Continued

New AVID Updates

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As June winds down to a close we’re excited to announce a long awaited feature in AVID. You’ve always been able to target and AVID has more options for targeting than many other ad servers, but we had clients that … Continued

How Many Impressions are Lost to Ad Blockers?

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A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but … Continued

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