Native Advertising in 2016

Native Advertising:

Native advertising is one of the hottest buzz words, and currently one of the most popular topics in digital media today. It is usually used to refer to ads that have the look and feel of the content that surrounds them. Native ads are the wave of the future…74% of all ad revenue will come from native ads by 2021 according to Business Insider.

Spend on native advertising has increased significantly and is projected to reach more than $20 billion by 2018. Native ads work best when the ad is related to the content of the webpage it appears on. When a diet trial CPA offer is displayed via a native ad on a relevant beauty site, consumers are more likely to click on the ad as it pertains directly to what they are interested in.

How AVID Handles Native Advertising:

AVID is one of the best ad servers to use when creating and buying traffic for native ads. Its perfect for publishers who want to add content widgets to their page like the image below:


AVID allows publishers to create Native Ads using standard CSS and HTML coding to customize both the look and feel of the ad container. Publishers can split test different styles by using multiple ad groups in the same placement. AVID also allows publishers to take back some control of the native ad placements running on their site. Instead of running ads from a single content network (like Taboola or Outbrain), Publishers using AVID can rotate tags from multiple content networks and optimize the best performing network, or set up your own content widget to split test against your content network widgets.

AVID allows advertisers to do the same thing and create multiple ad panels in a single 300×250 ad space. With native ads, advertisers can pay for a single ad size and serve multiple ads in the same space. Each impression is tracked individually and can be randomly rotated. The best application of this for advertisers is the ability to have multiple angles for the same product in a single impression. Imagine an advertiser that has a product marketed to both men and women. Normally the advertiser would create one ad targeted to men and one ad targeted to women. Through a DSP he would setup a campaign with targeted traffic for the male ad and another campaign with targeted traffic for the female ad. He would also be charged a higher CPM for this targeted traffic, and the more targeting he uses, the more expensive those CPMs become.

With AVID this same advertiser could set up a single campaign in his DSP with more general targeting. In AVID he could then set up a native ad style that displays both ads in the same impression and still be able to see separate impression and click stats for each ad. He gets the same results at a lower CPM because he’s using less targeting on the DSP side.

7 Tips To Stay Ahead in 2016

AVID has put together a useful PDF with seven helpful tips to help both publishers and advertisers stay ahead in 2016 with native advertising. You’ll learn the difference between banner ads, native ads, and content ads, and the pros and cons of each. Request your copy here:

You can also contact us directly to schedule a free demo walkthrough to see examples of new advertising methods and how AVID can help you increase your CTR on current campagins.

Request your free demo now.